Lekondo'sOntology of Fashion Brands

3343 brands

Clothing is expression without explanation. It influences how you're seen and how you see yourself. Patterns of taste, mood, discipline, excess, and restraint repeat across time and culture. This is our guide to making that language visible.

Back to Brands
brand

Fetico

Fetico is a Japanese womenswear label that emphasizes the physical silhouette through intricate tailoring and sheer textiles. The brand explores themes of female agency and body positivity, utilizing corsetry and cut-out details. Its aesthetic merges vintage-inspired construction with a contemporary, subversive approach to traditional femininity.

History

Designer Emi Funayama established Fetico in 2020 after gaining experience at Christian Dada. The brand emerged within the Tokyo fashion scene as a departure from oversized silhouettes, focusing instead on form-fitting garments. In 2022, Fetico received the JFW Next Brand Award, signaling its influence on contemporary Japanese design. The label represents a shift toward expressive, body-conscious apparel in a market historically dominated by more conservative or avant-garde deconstructionist styles.
Download on the App StoreGet it on Google Play