Lekondo'sOntology of Fashion Brands

3343 brands

Clothing is expression without explanation. It influences how you're seen and how you see yourself. Patterns of taste, mood, discipline, excess, and restraint repeat across time and culture. This is our guide to making that language visible.

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Facetasm

Facetasm is a Japanese fashion label defined by an eclectic, avant-garde aesthetic that blends Tokyo street culture with high-fashion tailoring. The brand emphasizes deconstruction, layering, and gender-neutral silhouettes, representing a multifaceted approach to identity that rejects singular categorization in contemporary urban dress.

History

Hiromichi Ochiai founded Facetasm in 2007 after working in the textile industry. The brand gained international recognition as a finalist for the 2016 LVMH Prize. It is historically significant for translating the chaotic energy of Harajuku street style into a structured runway format. By debuting at Paris Fashion Week, Facetasm helped solidify the global influence of modern Japanese design, bridging the gap between underground subcultures and the luxury fashion establishment.
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