Lekondo'sOntology of Fashion Brands

3343 brands

Clothing is expression without explanation. It influences how you're seen and how you see yourself. Patterns of taste, mood, discipline, excess, and restraint repeat across time and culture. This is our guide to making that language visible.

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FUTUREMADE STUDIO

FUTUREMADE STUDIO is a Malaysian-based lifestyle brand specializing in utilitarian streetwear and urban outdoor apparel. Its aesthetic emphasizes functional design, earth-toned palettes, and city boy styling. The brand represents a subculture focused on practical everyday wear, blending technical outdoor elements with contemporary casual silhouettes and durable construction.

History

Founded in 2013 by content creator Tunway, known as Xiao Pi Hai, FUTUREMADE STUDIO emerged from the growing Southeast Asian streetwear movement. The brand gained regional significance through collaborations with global entities including New Balance, Reebok, and Casio. It serves as a key representative of the Malaysian fashion scene, bridging the gap between local independent labels and international retail markets while documenting the evolution of functional lifestyle aesthetics in Asia.
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