Lekondo'sOntology of Fashion Brands

3343 brands

Clothing is expression without explanation. It influences how you're seen and how you see yourself. Patterns of taste, mood, discipline, excess, and restraint repeat across time and culture. This is our guide to making that language visible.

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F/CE.

F/CE. is a Japanese label specializing in technical outdoor gear and urban apparel. The brand emphasizes a fusion of high-performance functionality and contemporary aesthetics. Its ethos centers on global exploration, with each seasonal collection drawing inspiration from the culture and landscape of a specific country.

History

Satoshi Yamane and Asami Yamane founded the brand in 2010 under the name Ficouture before rebranding to F/CE. in 2016. The label gained recognition for its integration of Cordura fabrics and waterproof construction into everyday silhouettes. Satoshi Yamane’s background as a musician in the band toe influences the brand's cultural intersections. F/CE. represents the evolution of Japanese urban outdoor style, bridging the gap between technical mountaineering equipment and modern streetwear.
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