brand
Eytys
Eytys is a Stockholm-based fashion house known for its unisex proportions and heavy-soled footwear. The brand emphasizes a post-internet aesthetic, drawing inspiration from 1990s street culture and utilitarian design. Its ethos centers on functional, genderless garments that prioritize structural silhouettes over traditional luxury tropes.
History
Founded in 2013 by Max Schiller and Jonathan Hirschfeld, Eytys gained recognition for its 'Mother' sneaker, which featured a signature thick vulcanized sole. The brand emerged during a shift toward chunky, platform-based footwear in contemporary fashion. It has since expanded into full ready-to-wear collections, particularly denim. Eytys represents a specific intersection of Swedish minimalism and global subcultural influences, contributing to the normalization of gender-neutral sizing and silhouettes in the luxury streetwear sector.
