Lekondo'sOntology of Fashion Brands

3343 brands

Clothing is expression without explanation. It influences how you're seen and how you see yourself. Patterns of taste, mood, discipline, excess, and restraint repeat across time and culture. This is our guide to making that language visible.

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Even&Odd

4.03 reviews

Even&Odd is a contemporary fashion brand characterized by a youthful, trend-driven aesthetic. It integrates elements of streetwear and feminine silhouettes for a young demographic. The brand emphasizes stylistic variety, reflecting a modern, urban ethos rooted in fast-paced digital consumption and diverse visual expressions.

Rating & Reviews

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  • Cute, simple and goes well with everything.

    liyu777Sep 2026
  • toni.pauSep 2026
  • eleonorapetroSep 2026
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History

Launched in 2012, Even&Odd is a private label developed by the European e-commerce platform Zalando. It emerged during a period of rapid growth for digital-first retail brands. The brand serves as a case study for the integration of data-driven design within the fast-fashion sector. Its historical significance lies in its role as one of the early proprietary labels created by a major online marketplace to operate alongside traditional high-street retailers.
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