brand
Etam
4.52 reviews
Etam is a French apparel brand specializing in lingerie, hosiery, and loungewear. Its aesthetic incorporates lace, embroidery, and structured silhouettes. The brand represents an ethos of accessible design and comfort. It operates within the global intimate apparel subculture, focusing on feminine styles and standardized garment construction.
Rating & Reviews
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Etam is a classic Argentine brand that has been offering sober designs and a wide range of sizes for years, ideal for working women who need to look good and feel comfortable all day long.
vivianawSep 2026- mia44Sep 2026
History
Max Lindemann founded Etam in 1916, opening a hosiery boutique in Berlin before the company expanded into France. The firm transitioned from producing stockings to retailing a full range of lingerie. It influenced the distribution of intimate apparel across the European market. Throughout the twentieth century, Etam adopted new textile technologies and manufacturing processes. The brand is noted for its large-scale runway presentations that combine fashion with live musical performances.
