History

Wicky Hassan founded Energie in 1984 as the flagship brand of the Sixty Group in Italy. It emerged from a vintage clothing store in Rome, evolving into a global label that influenced the premium denim market during the 1990s and early 2000s. The brand is historically significant for integrating pop art and industrial aesthetics into casual wear. It played a central role in defining the high-end streetwear movement before the company faced financial restructuring in the 2010s.