Lekondo'sOntology of Fashion Brands

3343 brands

Clothing is expression without explanation. It influences how you're seen and how you see yourself. Patterns of taste, mood, discipline, excess, and restraint repeat across time and culture. This is our guide to making that language visible.

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Emilio Pucci

Emilio Pucci is an Italian luxury house defined by vibrant, kaleidoscopic geometric prints and fluid silhouettes. The brand represents a post-war Mediterranean jet-set ethos, emphasizing liberation and movement. Its aesthetic merges high-art abstraction with functional sportswear, catering to a subculture of sophisticated, international leisure.

History

Marquis Emilio Pucci founded the label in 1947 after his hand-sewn ski outfits gained international attention in Harper’s Bazaar. Based in Florence, the house transitioned from technical sportswear to high-fashion resort wear. Pucci introduced lightweight, wrinkle-free silk jerseys and the notable Palazzo pyjama, revolutionizing mid-century feminine dress. The brand's historical significance lies in its pioneering use of bold color palettes and its role in establishing Italy as a global center for ready-to-wear fashion.
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