Lekondo'sOntology of Fashion Brands

3343 brands

Clothing is expression without explanation. It influences how you're seen and how you see yourself. Patterns of taste, mood, discipline, excess, and restraint repeat across time and culture. This is our guide to making that language visible.

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Eloquii

Eloquii is a fashion brand specializing in apparel for women sizes 14 to 28. Its aesthetic focuses on contemporary, trend-driven designs including professional attire and evening wear. The brand represents the body-positive movement, prioritizing high-fashion accessibility for a demographic historically underserved by mainstream retailers.

History

The Limited launched Eloquii in 2011 but shuttered the line in 2013. Former employees relaunched it as an independent e-commerce entity in 2014. It gained significance by providing runway-inspired styles to the plus-size market. Walmart acquired the company in 2018 to expand its digital portfolio, later selling it to FullBeauty Brands in 2023. The brand's history reflects the evolving commercial viability and visibility of inclusive sizing in the global fashion industry.
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