brand
Element
3.52 reviews
Element is a global apparel and hardgoods brand rooted in skateboarding culture. Its aesthetic blends urban streetwear with motifs inspired by the natural world. The brand represents an ethos centered on the four classical elements, emphasizing a connection between skateboarding, art, and environmental consciousness.
Rating & Reviews
All 23.5 out of 52 reviews
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- 7marmar6Sep 2026
- w00jtasSep 2026
History
Johnny Schillereff founded the company in 1992 as Underworld Element in Atlanta, Georgia. It later rebranded to Element and relocated to California, becoming a central fixture in the professional skateboarding industry. The brand gained cultural significance through its sponsorship of high-profile athletes and its integration of eco-friendly materials in manufacturing. It transitioned from a niche skate label to a mainstream lifestyle brand, eventually becoming a subsidiary of larger global action sports corporations.
