Ecko Unltd. is an American streetwear brand defined by its roots in graffiti art and hip-hop culture. Its aesthetic features bold graphics, oversized silhouettes, and the signature rhinoceros logo. The brand represents an urban ethos that blends skate, music, and street art influences into mainstream apparel.
History
Founded in 1993 by Marc Ecko, the company began as a small T-shirt line inspired by the designer's background in graffiti. It grew into a global lifestyle brand during the late 1990s and early 2000s, becoming a central fixture in the commercialization of streetwear. The brand is historically significant for integrating street art aesthetics into mass-market fashion and establishing a multi-platform media presence through its associated magazine, Complex.