Lekondo'sOntology of Fashion Brands

3343 brands

Clothing is expression without explanation. It influences how you're seen and how you see yourself. Patterns of taste, mood, discipline, excess, and restraint repeat across time and culture. This is our guide to making that language visible.

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Doublet

5.01 reviews

Doublet is a Japanese streetwear label known for its avant-garde approach to everyday garments. The brand emphasizes humor and subversion through deconstructed silhouettes and experimental materials. It represents a fusion of high-fashion craftsmanship with subcultural irony and a playful, DIY-inspired ethos.

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  • spookmaneSep 2026
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History

Masayuki Ino founded Doublet in 2012 after working as a footwear designer for Mihara Yasuhiro. The brand gained international recognition for its innovative use of textiles and conceptual presentations. In 2018, Ino became the first Japanese designer to win the LVMH Prize for Young Fashion Designers. This accolade solidified the brand's position in the global fashion landscape, highlighting a shift toward humor and technical experimentation within contemporary luxury streetwear.
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