Lekondo'sOntology of Fashion Brands

3343 brands

Clothing is expression without explanation. It influences how you're seen and how you see yourself. Patterns of taste, mood, discipline, excess, and restraint repeat across time and culture. This is our guide to making that language visible.

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Dickies

4.79 reviews

Dickies is an American workwear brand defined by its utilitarian aesthetic and durable construction. It represents a blue-collar ethos centered on functionality and resilience. The brand is a staple within skateboarding, punk, and hip-hop subcultures, valued for its minimalist design and heavy-duty fabrics.

Rating & Reviews

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  • eleonoratattooartistSep 2026
  • rvedulaSep 2026
  • mojwangSep 2026
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History

Founded in 1922 by C.N. Williamson and E.E. 'Colonel' Dickie in Bryan, Texas, the company initially produced denim bib overalls for farm and ranch hands. During World War II, it manufactured millions of uniforms for the United States armed forces. In the late 20th century, the brand transitioned from industrial workwear to a global fashion icon, adopted by various youth movements for its affordability and rugged silhouette.
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