Description
Déclic is an Australian menswear label characterized by vibrant colors and eccentric patterns. The brand emphasizes a playful yet sophisticated aesthetic, catering to a subculture of individuals who reject traditional corporate uniformity. Its ethos centers on self-expression through bold shirting, distinctive neckwear, and whimsical accessories.
History
Gilles Du Puy founded Déclic in 1986, opening the first boutique in Melbourne’s historic Block Arcade. The brand emerged during a period when Australian menswear was predominantly conservative, introducing European-inspired flair to the local market. Over several decades, it established a niche for artisanal craftsmanship and unconventional design. Its historical significance lies in its role as a pioneer of the dandy revival in Australia, influencing professional dress standards through the use of non-traditional textiles.
