Description
Daslu is a Brazilian luxury department store based in São Paulo, known for its upscale women's clothing, accessories, and home goods. Its aesthetic centers on classic, understated elegance associated with the traditional Brazilian upper class, emphasizing European designer labels and polished, conservative dress codes.
History
Daslu was founded in 1958 in São Paulo by Eliana Tranchesi and her family, beginning as a small boutique and expanding into a large multi-floor store. It became a symbol of high-society consumption in Brazil and attracted national attention in 2005 when federal police investigated the company for alleged customs fraud involving imported goods, leading to widely publicized legal proceedings. The store's exclusivity and the controversy around it made it a frequently discussed case in Brazilian business and cultural commentary.
