Lekondo'sOntology of Fashion Brands

3343 brands

Clothing is expression without explanation. It influences how you're seen and how you see yourself. Patterns of taste, mood, discipline, excess, and restraint repeat across time and culture. This is our guide to making that language visible.

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Daily Paper

3.01 reviews

Daily Paper is an Amsterdam-based fashion house that blends contemporary streetwear with African heritage. Its aesthetic features bold prints and modern silhouettes inspired by the diverse cultures of the African diaspora. The brand represents a global community focused on cultural identity and creative expression.

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  • iidilwisSep 2026
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History

Founded in 2012 by Hussein Suleiman, Jefferson Osei, and Abderrahmane Trabsini, Daily Paper originated as a lifestyle blog in 2008. The founders utilized their Somali, Ghanaian, and Moroccan roots to establish a distinct visual language within the European market. The brand is recognized for its role in mainstreaming African-inspired design in global streetwear. It has expanded from a small t-shirt line into a comprehensive fashion label with flagship stores in Amsterdam, London, and New York.
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