Lekondo'sOntology of Fashion Brands

3343 brands

Clothing is expression without explanation. It influences how you're seen and how you see yourself. Patterns of taste, mood, discipline, excess, and restraint repeat across time and culture. This is our guide to making that language visible.

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DENIM & SUPPLY

Denim & Supply was a Ralph Lauren sub-brand characterized by a bohemian, vintage-inspired aesthetic. It emphasized rugged denim, military surplus styles, and eclectic patterns. The brand represented a youthful, artistic ethos rooted in Americana and the heritage of American workwear and counterculture fashion.

History

Ralph Lauren Corporation launched Denim & Supply in 2011 to target a younger consumer demographic. The line focused on a distressed, lived-in look that differed from the polished aesthetic of the parent company's primary labels. It gained cultural significance through its association with music festivals and independent artistry. In 2016, the company announced the discontinuation of the brand as a standalone entity, integrating its design elements back into the core Polo Ralph Lauren collection.
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