Lekondo'sOntology of Fashion Brands

3343 brands

Clothing is expression without explanation. It influences how you're seen and how you see yourself. Patterns of taste, mood, discipline, excess, and restraint repeat across time and culture. This is our guide to making that language visible.

Back to Brands
brand

D+AF

D+AF is a Taiwanese footwear brand specializing in minimalist and contemporary women's shoes. Its aesthetic emphasizes clean lines, neutral palettes, and versatile silhouettes. The brand represents a modern East Asian urban ethos, focusing on accessible fashion trends that integrate into daily professional and social wardrobes.

History

Founded in 2005 by Jerry and his partner, D+AF began as an online-only retailer in Taiwan. It gained cultural significance by pioneering the transition from digital storefronts to high-concept physical retail spaces. The brand's flagship stores are noted for their architectural minimalism, influencing retail design trends in the region. It remains a prominent figure in the Taiwanese e-commerce landscape, reflecting the shift toward integrated multi-channel fashion distribution in the early twenty-first century.
Download on the App StoreGet it on Google Play