brand
Cubitts
5.01 reviews
Cubitts is a London-based eyewear brand specializing in handmade spectacles and sunglasses. Its aesthetic draws from modernist architecture and traditional British craftsmanship. The brand represents a subculture of functional minimalism, emphasizing durability and repairability through its commitment to traditional frame-making techniques and sustainable longevity.
Rating & Reviews
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- sea_mariSep 2026
History
Founded in 2013 by Tom Broughton in King’s Cross, London, Cubitts is named after the Cubitt brothers, nineteenth-century master builders. The brand emerged during a resurgence of independent British eyewear manufacturing. It utilizes traditional materials like cellulose acetate and horn, incorporating historical hinge designs. Cubitts occupies a specific place in fashion history by reviving the bespoke optical tradition within a contemporary retail framework, focusing on structural integrity over transient seasonal trends.
