Lekondo'sOntology of Fashion Brands

3343 brands

Clothing is expression without explanation. It influences how you're seen and how you see yourself. Patterns of taste, mood, discipline, excess, and restraint repeat across time and culture. This is our guide to making that language visible.

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Crew Clothing Company

Crew Clothing Company is a British lifestyle brand defined by a coastal aesthetic and nautical themes. It represents a subculture of traditional British leisure, emphasizing a heritage-driven ethos. The brand focuses on casual attire inspired by sporting activities such as rowing, sailing, and rugby.

History

Alastair Parker-Swift founded the company in 1993 in Salcombe, Devon. The brand originated from a windsurfing school, where Parker-Swift began selling rugby shirts. It gained cultural significance by popularizing the British coastal look within casual wear. Historically, the brand is recognized for its crossed oars logo, which signifies its roots in collegiate and water-based sports. It remains a fixture of the UK high street, representing mid-market casual fashion.
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