History

Established as a private label by the Spanish retail giant El Corte Inglés, Couchel emerged to fill a gap in the European market for fashionable large-size clothing. Historically, it contributed to the normalization of extended sizing in department stores. By integrating current trends into its collections, the brand played a role in transitioning plus-size fashion from specialized boutiques to high-traffic commercial spaces, influencing how major retailers approach body diversity in Southern Europe.