Lekondo'sOntology of Fashion Brands

3343 brands

Clothing is expression without explanation. It influences how you're seen and how you see yourself. Patterns of taste, mood, discipline, excess, and restraint repeat across time and culture. This is our guide to making that language visible.

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Cotton Project

Cotton Project is a Brazilian fashion label characterized by a post-surf aesthetic. It combines urban streetwear elements with relaxed silhouettes and high-quality natural textiles. The brand represents a subculture that critiques traditional surf tropes, emphasizing an intellectualized, leisure-focused lifestyle through minimalist and functional design.

History

Founded in 2008 by Rafael Varandas and Vinicius Campion in São Paulo, the brand emerged as a response to the commercialized surf industry. It gained cultural significance by integrating music, film, and art into its collections. Cotton Project played a pivotal role in the Brazilian fashion scene by debuting at São Paulo Fashion Week, where it challenged conventional menswear standards through its narrative-driven approach to casual clothing and local production.
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