brand
Cord
4.01 reviews
Cord is an Indian contemporary label emphasizing functional minimalism and artisanal craftsmanship. Its aesthetic blends nostalgic silhouettes with modern utility, representing a subculture of slow fashion. The brand prioritizes natural materials and handcrafted details to create timeless, versatile garments and leather accessories for daily wear.
Rating & Reviews
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An Indian brand that makes colorful cotton outfits
waxmagentaSep 2026
History
Founded in 2015 by Pranav Guglani and Neha Singh, Cord emerged from a desire to bridge the gap between traditional Indian craftsmanship and global design sensibilities. The brand gained recognition for its structured leather bags and minimalist apparel. It occupies a significant role in the Indian indie fashion movement, advocating for sustainable production cycles and local manufacturing. Its history reflects a shift toward conscious consumption within the contemporary South Asian fashion landscape.
