Lekondo'sOntology of Fashion Brands

3343 brands

Clothing is expression without explanation. It influences how you're seen and how you see yourself. Patterns of taste, mood, discipline, excess, and restraint repeat across time and culture. This is our guide to making that language visible.

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linePart ofSimons

Contemporaine

Contemporaine is a private label by Canadian retailer Simons, specializing in minimalist professional attire for women. The aesthetic emphasizes clean lines, neutral palettes, and functional silhouettes. It represents a pragmatic ethos centered on versatile, modern staples designed for the contemporary workplace and urban lifestyle.

History

Introduced as an exclusive house brand for La Maison Simons, Contemporaine serves the Canadian market's demand for structured office wear. While the parent company dates back to 1840 in Quebec City, this line was developed to categorize the retailer's mature, professional offerings. Its significance lies in the vertical integration of Canadian retail, maintaining a consistent aesthetic that defines the professional wardrobe within the department store's historical framework.
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