Lekondo'sOntology of Fashion Brands

3343 brands

Clothing is expression without explanation. It influences how you're seen and how you see yourself. Patterns of taste, mood, discipline, excess, and restraint repeat across time and culture. This is our guide to making that language visible.

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Colorbox

Colorbox is an Indonesian fashion brand that produces contemporary casual wear for young women. Its aesthetic incorporates bright colors, graphic prints, and street-style silhouettes. The brand represents a youthful subculture, focusing on apparel trends that align with urban lifestyles and individual self-expression.

History

Established in 1993, Colorbox is a subsidiary of the Indonesian textile and retail conglomerate Delamibrands. It emerged during a period of growth in the Southeast Asian retail sector, offering locally manufactured alternatives to international labels. The brand is noted in Indonesian fashion history for its focus on the domestic youth demographic. It operates through a network of retail locations in shopping centers across Indonesia.
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