Cider
Cider is a global fashion brand specializing in eclectic, mood-based apparel for a digital-native audience. Its aesthetic draws from various subcultures, including cottagecore and retro-kitsch. The brand emphasizes a community-driven ethos, utilizing social media feedback to inform its rapidly evolving collections and diverse style categories.
Rating & Reviews
All 12- 5
- 3
- 4
- 3
- 3
- 6
- 2
- 0
- 1
- 0
Fast fashion brand. Quality varies. Can be cost effective, but not a super ethical brand. I've gotten good, cute stuff from Cider, but I've also gotten some cheaply made items. Mind the reviews of individuals items when purchasing from this brand!
sequestherSep 2026I don't buy there anymore because of their untransparent environmental policies, even though they have variety.
claysworldSep 2026Good pricing, mostly good quality and beutiful designs
klaryyysaSep 2026
History
Founded in 2020 by Fenco Lin and Yu Oppel, Cider emerged during the rapid expansion of social-first retail. The company utilizes a smart fashion model, producing small batches to minimize waste based on real-time consumer demand. Its rise reflects the influence of TikTok on global trends and the shift toward algorithmically curated wardrobes. Cider represents a significant development in the ultra-fast fashion sector, prioritizing digital engagement over traditional retail structures.
