Lekondo'sOntology of Fashion Brands

3343 brands

Clothing is expression without explanation. It influences how you're seen and how you see yourself. Patterns of taste, mood, discipline, excess, and restraint repeat across time and culture. This is our guide to making that language visible.

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Chicoree

Chicorée is a Swiss fast-fashion retailer specializing in affordable apparel for young women. The brand emphasizes current trends through a high-turnover inventory model. Its aesthetic focuses on casual and streetwear-inspired garments, catering to a demographic that prioritizes accessibility and rapid style cycles within the mass-market fashion sector.

History

Jörg Weber founded Chicorée in 1982, opening the first retail location in Dietikon, Switzerland. Initially operating as a multi-brand outlet, the company transitioned into a private label retailer to control production and design. It established a prevalent presence in Swiss shopping centers, representing the expansion of domestic fast fashion. The brand's history reflects the shift toward vertical integration and the democratization of trend-based clothing within the Central European retail landscape.
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