Lekondo'sOntology of Fashion Brands

3343 brands

Clothing is expression without explanation. It influences how you're seen and how you see yourself. Patterns of taste, mood, discipline, excess, and restraint repeat across time and culture. This is our guide to making that language visible.

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Chico Rei

5.02 reviews

Chico Rei is a Brazilian apparel brand specializing in graphic t-shirts that integrate pop culture, literature, and national identity. Its aesthetic centers on minimalist and artistic illustrations. The brand represents a subculture of conscious consumers, emphasizing ethical production and social responsibility through its B Corp certification.

Rating & Reviews

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  • Love it so much, several beautiful prints

    almawavSep 2026

  • irixsSep 2026
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History

Founded in 2008 in Juiz de Fora, Minas Gerais, by Bruno Imbrizi, Chico Rei emerged during the growth of Brazil's digital creative economy. The company transitioned from a small local operation to a national e-commerce business by focusing on niche cultural themes. It is significant for its commitment to sustainable fashion practices and social impact initiatives, such as the 'Livre de Exploração' seal, which ensures fair labor standards throughout its supply chain.
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