Lekondo'sOntology of Fashion Brands

3343 brands

Clothing is expression without explanation. It influences how you're seen and how you see yourself. Patterns of taste, mood, discipline, excess, and restraint repeat across time and culture. This is our guide to making that language visible.

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CMF Outdoor Garment

CMF Outdoor Garment is a Japanese-revived label specializing in technical urban outdoor apparel. Its aesthetic merges vintage utilitarian silhouettes with advanced performance fabrics. The brand represents a subculture focused on functionalism, bridging the gap between rugged mountain gear and contemporary metropolitan streetwear.

History

Originally established in Seattle in 1915 as Comfy Outdoor Garment, the brand initially produced down-filled sleeping bags and outerwear. It was later revived by Makoto Okuya, owner of the Tokyo-based boutique Lost Hills. This transition shifted the brand’s focus toward the Japanese outdoor lifestyle movement. It holds significance for integrating archival American workwear designs with modern technical construction, contributing to the global rise of the gorpcore aesthetic.
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