Lekondo'sOntology of Fashion Brands

3343 brands

Clothing is expression without explanation. It influences how you're seen and how you see yourself. Patterns of taste, mood, discipline, excess, and restraint repeat across time and culture. This is our guide to making that language visible.

Back to Brands

No outfits to show yet.

brand

CHPO

CHPO is a Swedish watch and eyewear brand rooted in skateboarding, music, and art. Its aesthetic emphasizes minimalist Scandinavian design. The brand operates with a strong social ethos, advocating for equality and human rights while aligning itself with global underground subcultures and creative communities.

History

Founded in 2013 by Johan Graffner in Stockholm, the brand evolved from an earlier label known as Cheapo. It gained cultural significance by integrating social activism into the fashion industry through partnerships with organizations like Skateistan. Historically, CHPO represents a shift toward mission-driven accessories within the skate and street fashion scenes. The company maintains a presence in international markets by focusing on collaborative projects that highlight diverse artistic and athletic perspectives.
Download on the App StoreGet it on Google Play