brand
Bvlgari
Bvlgari is an Italian luxury house specializing in jewelry, watches, and leather goods. Its aesthetic emphasizes bold architectural forms, vibrant colored gemstones, and Greco-Roman motifs. The brand represents a Mediterranean ethos of opulence and classical heritage, appealing to a subculture of high-end collectors and connoisseurs.
History
Sotirios Voulgaris founded the company in Rome in 1884. Originally a silversmith from Greece, Voulgaris integrated Hellenic and Roman design elements into his work. During the mid-20th century, Bvlgari gained international prominence through its association with the Cinecittà film era and Hollywood stars. It introduced the Serpenti motif and the Tubogas technique, which became significant contributions to modern jewelry design and established the brand's role in luxury history.
