Lekondo'sOntology of Fashion Brands

3343 brands

Clothing is expression without explanation. It influences how you're seen and how you see yourself. Patterns of taste, mood, discipline, excess, and restraint repeat across time and culture. This is our guide to making that language visible.

Back to Brands
brand

Butter Goods

Butter Goods is an Australian skateboarding brand characterized by a 1990s-inspired aesthetic. It integrates elements of jazz, hip-hop, and street culture into its graphic-led apparel. The brand emphasizes a relaxed, utilitarian ethos rooted in the global skateboarding community and independent creative expression.

History

Founded in 2008 by Garth Mariano and Matt Evans in Perth, Western Australia, Butter Goods emerged as a skater-owned label. It gained international recognition for its distinct visual identity, often referencing vintage sportswear and musical subcultures. The brand operates under the Lo-Fi collective, contributing to the global resurgence of independent skate labels. Its history includes collaborations with major footwear companies, establishing its role as a significant representative of contemporary Australian streetwear.
Download on the App StoreGet it on Google Play