Lekondo'sOntology of Fashion Brands

3343 brands

Clothing is expression without explanation. It influences how you're seen and how you see yourself. Patterns of taste, mood, discipline, excess, and restraint repeat across time and culture. This is our guide to making that language visible.

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Bobson

Bobson is a Japanese denim label specializing in American-inspired casual wear. Its core aesthetic centers on functional workwear and classic silhouettes. The brand represents the Amekaji subculture, emphasizing durability and the adaptation of Western utility garments into the Japanese fashion landscape through high-quality textile production.

History

Founded in 1970 in Okayama, Japan, Bobson emerged during the post-war rise of domestic denim manufacturing. It gained prominence as one of the Big Three Japanese denim brands, alongside Edwin and Big John. The company played a significant role in fashion history by popularizing bell-bottom jeans during the 1970s. Its development reflects the evolution of Okayama as a global hub for premium denim craftsmanship and the integration of American style into Japanese youth culture.
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