Lekondo'sOntology of Fashion Brands

3343 brands

Clothing is expression without explanation. It influences how you're seen and how you see yourself. Patterns of taste, mood, discipline, excess, and restraint repeat across time and culture. This is our guide to making that language visible.

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Bobo Choses

5.01 reviews

Bobo Choses is a Spanish clothing brand known for its artistic, hand-drawn prints and vintage-inspired silhouettes. It represents a creative subculture focused on childhood wonder and environmental responsibility. The aesthetic emphasizes comfort, gender-neutral designs, and a playful, storytelling approach to everyday apparel.

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  • pixibuexSep 2026
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History

Founded in 2008 by Adriana Esperalba and Laia Aguilar in Mataró, Spain, Bobo Choses emerged from a desire to create a clothing line that spoke to children through art. The brand gained cultural significance by shifting the kidswear industry toward sustainable production and gender-neutral collections. It established a precedent for artistic storytelling in fashion, utilizing seasonal themes and illustrated books to contextualize its garments within a broader narrative of creative expression.
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