Lekondo'sOntology of Fashion Brands

3343 brands

Clothing is expression without explanation. It influences how you're seen and how you see yourself. Patterns of taste, mood, discipline, excess, and restraint repeat across time and culture. This is our guide to making that language visible.

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Blue Blue Japan

Blue Blue Japan is a Tokyo-based label centered on traditional indigo dyeing techniques and heritage craftsmanship. The brand emphasizes the natural aging process of garments, utilizing sashiko stitching and organic textiles. Its aesthetic reflects a fusion of classic Japanese workwear with contemporary silhouettes and a commitment to artisanal production.

History

Founded in 1996 by Kenji Tsuji under the Seilin & Co. umbrella, the brand emerged from the Okura store in Daikanyama. It played a significant role in globalizing the Japanese Aizome tradition within the modern menswear landscape. By prioritizing manual dyeing processes and seasonal variations of blue, the label preserves historical textile methods. Its influence persists through the popularization of indigo-centric design and the elevation of functional Japanese workwear to international high-fashion status.
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