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brand
Blue Blue
Blue Blue is a Japanese label centered on the traditional art of indigo dyeing. The brand emphasizes artisanal craftsmanship, utilizing techniques like sashiko and patchwork. Its aesthetic blends classic workwear silhouettes with a deep appreciation for the natural aging process and cultural heritage of indigo.
History
Established in the early 1990s by the Tokyo-based company Seilin & Co., Blue Blue emerged from the retail environment of Hollywood Ranch Market. It played a significant role in the global popularization of Japanese denim and indigo-dyed textiles. The brand is recognized for its commitment to traditional dyeing methods, contributing to the preservation of regional Japanese craft within the modern fashion industry. Its historical importance lies in bridging American workwear influences with indigenous textile traditions.
