Lekondo'sOntology of Fashion Brands

3343 brands

Clothing is expression without explanation. It influences how you're seen and how you see yourself. Patterns of taste, mood, discipline, excess, and restraint repeat across time and culture. This is our guide to making that language visible.

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Beautiful People

Beautiful people is a Japanese label known for its technical pattern-making and subversion of traditional sizing. The brand emphasizes a 'kids wear for adults' concept, utilizing high-quality materials to create versatile, unisex silhouettes. Its ethos centers on finding beauty in contradictions and unconventional proportions.

History

Hidetoshi Kumakiri founded the brand in 2007 after working as a pattern maker for Comme des Garçons. The label gained international recognition for its 'Side-C' construction technique, which allows garments to be worn in multiple ways by rotating the fabric. This focus on structural innovation places the brand within the lineage of Japanese avant-garde design. It debuted on the Paris Fashion Week schedule in 2017, solidifying its role in contemporary global fashion.

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Beautiful Peoplebrand
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