brand
Bags By Rubbertree
Bags By Rubbertree is a London-based label specializing in utilitarian accessories rooted in the 1990s rave and club subcultures. The brand utilizes industrial materials like recycled rubber and PVC. Its aesthetic emphasizes functional, cyberpunk-inspired designs that prioritize durability and a distinct underground urban ethos.
History
Founded in London during the late 1980s, the brand gained prominence through its presence in Camden Market. It played a significant role in the development of British clubwear, bridging the gap between industrial utility and street fashion. By repurposing inner tubes and heavy-duty fabrics, the label established an early precedent for sustainable material use within the fashion industry. Its designs remain representative of the visual identity associated with the 1990s electronic music scene.
