Lekondo'sOntology of Fashion Brands

3343 brands

Clothing is expression without explanation. It influences how you're seen and how you see yourself. Patterns of taste, mood, discipline, excess, and restraint repeat across time and culture. This is our guide to making that language visible.

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Bad Runners Club

Bad Runners Club is a Seoul-based lifestyle brand that merges technical running apparel with contemporary streetwear aesthetics. It represents a subculture of urban runners who prioritize community and personal style over competitive performance. The brand’s ethos centers on a rebellious, non-traditional approach to athletic culture.

History

Founded in South Korea, the brand emerged during the global rise of independent running crews that sought alternatives to mainstream athletic corporations. It gained cultural significance by documenting the local Seoul running scene through high-concept photography and collaborative events. In fashion history, it reflects the early 2020s shift toward gorpcore and the integration of performance gear into daily wardrobes. The label serves as a bridge between functional sportswear and niche urban fashion movements.
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