Lekondo'sOntology of Fashion Brands

3343 brands

Clothing is expression without explanation. It influences how you're seen and how you see yourself. Patterns of taste, mood, discipline, excess, and restraint repeat across time and culture. This is our guide to making that language visible.

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B.B. Simon

B.B. Simon is a luxury accessories brand known for handcrafted Italian leather belts adorned with Swarovski crystals. Its aesthetic blends traditional Western motifs with high-glamour ornamentation. The brand represents a maximalist ethos, deeply rooted in both equestrian culture and early 2000s urban streetwear subcultures.

History

Simon Tavassoli founded the company in 1987 in Southern California. While initially focused on home decor and equestrian accessories, the brand gained significant cultural traction through its adoption by prominent hip-hop artists during the late 1990s and early 2000s. These crystal-encrusted belts became a staple of the bling era aesthetic. Today, the brand maintains historical relevance as a precursor to modern luxury streetwear and continues to influence contemporary maximalist fashion trends.
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