Lekondo'sOntology of Fashion Brands

3343 brands

Clothing is expression without explanation. It influences how you're seen and how you see yourself. Patterns of taste, mood, discipline, excess, and restraint repeat across time and culture. This is our guide to making that language visible.

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Awake New York

Awake NY is a contemporary streetwear label that captures the diverse cultural landscape of New York City. Its aesthetic blends classic sportswear with vibrant graphics and eclectic patterns. The brand represents a community-focused ethos, drawing inspiration from local subcultures, social activism, and the city's artistic heritage.

History

Angelo Baque, the former brand director of Supreme, founded Awake NY in 2012. The label initially launched as a side project before evolving into a globally recognized brand. It holds cultural significance for its commitment to social justice and community engagement, often collaborating with local organizations. In fashion history, Awake NY is noted for bridging the gap between traditional streetwear and high-fashion retail, maintaining a distinct focus on the multicultural identity of New York.
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