History

Arturo Calle founded the company in 1966 in the San Victorino neighborhood of Bogotá, Colombia. Initially a small retail space, the business expanded through a vertically integrated model, controlling manufacturing and distribution. It became a significant cultural fixture in Colombian commerce, symbolizing the growth of the domestic textile industry. The brand later diversified into children's and women's wear, maintaining a dominant presence in the Latin American retail landscape for over five decades.