Lekondo'sOntology of Fashion Brands

3343 brands

Clothing is expression without explanation. It influences how you're seen and how you see yourself. Patterns of taste, mood, discipline, excess, and restraint repeat across time and culture. This is our guide to making that language visible.

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Aries

Aries is a London-based luxury streetwear label that merges subcultural influences with high-fashion sensibilities. Its aesthetic draws from skate culture, rave aesthetics, and punk ethos. The brand emphasizes graphic-heavy designs, experimental dyeing techniques, and a DIY spirit, representing a sophisticated yet rebellious approach to contemporary apparel.

History

Sofia Prantera and Fergus Purcell founded Aries in 2010. Prantera previously established the influential streetwear brand Silas, while Purcell is recognized for his graphic work with Palace. The label emerged as a response to the perceived divide between street culture and luxury fashion. By utilizing high-end manufacturing processes for casual silhouettes, Aries played a significant role in the evolution of the luxury streetwear movement during the 2010s.
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