Description
Area is a New York-based fashion house known for its high-octane glamour and intricate crystal embellishments. The brand draws inspiration from 1980s nightlife and pop culture, emphasizing sculptural silhouettes and textile innovation. Its aesthetic represents a modern interpretation of decadence, focusing on inclusivity and craftsmanship.
History
Beckett Fogg and Piotrek Panszczyk founded Area in 2014 after meeting at Parsons School of Design. The brand's name references the iconic 1980s Manhattan nightclub, reflecting its connection to underground art and performance scenes. Area gained prominence for its technical approach to surface decoration and its role in revitalizing maximalist aesthetics within the New York fashion landscape. It has become a fixture on the official fashion week calendar, influencing contemporary luxury through its distinct use of hardware.
