brand
Aquascutum
Aquascutum is a British heritage brand defined by functional elegance and classic tailoring. Its aesthetic centers on high-quality outerwear and the signature club check pattern. The brand represents a traditional British ethos, blending utilitarian military origins with a sophisticated, understated subculture favored by the establishment.
History
John Emary founded the company in 1851, developing the first waterproof wool fabric. The brand gained prominence by supplying functional garments to officers during the Crimean War and both World Wars. It holds historical significance for refining the trench coat design alongside Burberry. Throughout the twentieth century, Aquascutum received multiple Royal Warrants and became a staple for political figures and royalty, solidifying its role as a cornerstone of British sartorial history and technical textile innovation.
