Lekondo'sOntology of Fashion Brands

3343 brands

Clothing is expression without explanation. It influences how you're seen and how you see yourself. Patterns of taste, mood, discipline, excess, and restraint repeat across time and culture. This is our guide to making that language visible.

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Anti Social Social Club

Anti Social Social Club is a Los Angeles-based streetwear brand defined by its graphic-heavy aesthetic and melancholic themes. It represents a subculture of introversion and social anxiety through minimalist designs and pastel color palettes. The brand utilizes basic silhouettes to convey a specific emotional ethos.

History

Neek Lurk founded the brand in 2015 after working as a marketing manager for Stüssy. It gained rapid prominence through Instagram and celebrity endorsements, becoming a central figure in the mid-2010s streetwear boom. The brand is historically significant for its drop model and its focus on mental health themes within fashion. Despite logistical challenges and criticism regarding shipping delays, it remains a notable example of internet-driven brand building.
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