brand
Anteprima
Anteprima is a fashion house characterized by a minimalist and sophisticated aesthetic. The brand emphasizes timeless elegance through clean silhouettes and high-quality materials. Its ethos centers on modern femininity, blending Japanese sensitivity with Italian craftsmanship to create versatile, understated garments and accessories for a global audience.
History
Izumi Ogino founded Anteprima in 1993, establishing the brand's headquarters in Milan. In 1998, the label gained international recognition with the launch of its signature Wirebag, a hand-knitted accessory made from PVC wire. Ogino holds historical significance as the first Japanese female designer to join the Milan Fashion Week schedule. The brand represents a cross-cultural fusion, integrating traditional artisanal techniques with contemporary industrial materials to define its place in fashion history.
