Lekondo'sOntology of Fashion Brands

3343 brands

Clothing is expression without explanation. It influences how you're seen and how you see yourself. Patterns of taste, mood, discipline, excess, and restraint repeat across time and culture. This is our guide to making that language visible.

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Anothersole

5.01 reviews

Anothersole is a Singapore-based footwear brand specializing in ergonomic leather flats. Its aesthetic emphasizes minimalism and portability, catering to a travel-oriented subculture. The brand operates on a social enterprise model, dedicating a portion of its revenue to global hunger relief initiatives for children.

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  • 3xaweekSep 2026
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History

Founded in 2016 by Benny Chee and Phoebe Chiew, Anothersole emerged during the rise of direct-to-consumer retail in Southeast Asia. The brand gained recognition for its 'Buy1Feed1' program, which integrates philanthropy into the commercial supply chain. In fashion history, it represents a shift toward functional, lightweight footwear designed for urban mobility. Its expansion into sustainable materials, such as recycled plastic bottles, reflects broader industry trends toward environmental accountability and ethical manufacturing practices.
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