Lekondo'sOntology of Fashion Brands

3343 brands

Clothing is expression without explanation. It influences how you're seen and how you see yourself. Patterns of taste, mood, discipline, excess, and restraint repeat across time and culture. This is our guide to making that language visible.

Back to Brands
brand

Ames Worldwide

Ames Worldwide is a South Korean streetwear label centered on a casual, unisex aesthetic. The brand emphasizes individual expression through daily wear, often incorporating bold graphics and signature logos. It represents a youthful subculture focused on comfort and the intersection of contemporary street style and everyday functionality.

History

Established in Seoul by designer Park Se-jin, the brand name functions as an acronym for "A Message." It gained international recognition through its association with the K-pop industry, frequently worn by prominent idols. This visibility positioned the label within the global expansion of Korean fashion during the late 2010s. The brand is characterized by its contribution to the mainstreaming of Korean streetwear aesthetics in international markets.
Download on the App StoreGet it on Google Play